Webucator (http://www.webucator.com/) approached me regarding their “Most Marketable Skill” Campaign in honor of the class of 2014, and asked me what I think is essential for success in today’s job market. What should graduates do to obtain a job interview?
My answer: It’s all about branding yourself first and foremost. With the explosion of social media, you have the opportunity to promote yourself and your knowledge, and reinforce your brand image like never before. Wouldn’t it be fun for employers to come to you? Here are my 5 tips on how to achieve this pull strategy using a blog and social media tools.
- Find out what you love
Begin by determining what your interests are. What gets you excited? What are you passionate about? What industry do you see yourself working in?
My brief example: It’s obvious that I love fashion – I blame it on my mother who painted my nails red at the age of 15 days! From browsing through fashion magazines, to shopping trips triggering tons of excitement, to patiently spending time matching pieces together, fashion has been engraved in me since I was a toddler choosing my outfits. I have integrated this passion into my MSc in Marketing thesis which I am looking to publish, and class lectures. I’ve also created this blog to further share my passion for fashion and expertise in marketing with others outside the classroom. “Choose a job you love, and you will never have to work a day in your life.” – Confucius
- Differentiate yourself from other candidates
Define your strengths. Then find a gap and do something new. Start a unique blog which can be utilized as an extension of your resume.
My brief example: I haven’t come across a blog that incorporates both fashion tips and fashion marketing advice. I created the name Fashionable Marketer to showcase both sides of myself – the fashionista and the strategic fashion marketer. Also, since the content revolves around my taste and my opinions, it can’t really be replicated!
- Show your personality
Design a blog that depicts your personality. Select a writing style and tone that represent you.
My brief example: Check out my My Style and My Fashionable Thoughts and & Inspirations sections – I created these to share my fashion sense and lifestyle. I designed my blog using a black and white background with a touch of pink, to portray a chic, modern, feminine and professional image. I’ve included a quote by Oscar Wilde that represents my philosophy: “You can never be overdressed or overeducated.” I’ve also linked my blog to my Pinterest account to further display my interests and tastes.
- Demonstrate your knowledge
Use your blog and various social media tools to discuss current topics and show off your expertise. Create a Twitter page and post your opinions, comment on articles, join groups and begin discussions on LinkedIn – these are all different options.
My brief example: Check out my Trendy Marketing section, which provides marketing advice on matters such as Louis Vuitton’s Facebook page and Kim Kardashian’s social media strategy. I’ve also promoted these links on my Facebook and LinkedIn pages (I highly recommend LinkedIn, which can reach potential employers!).
- Add your blog link to your resume
Mention your blog link in your resume and include it on your LinkedIn page.
My brief example: In the Qualifications/Profile section of my resume, I mention that I’m a fashion blogger and include the link. On my LinkedIn page, my blog appears in my summary, as follows.
Conclusion: As you’re looking to enter the workforce, you want to differentiate yourself from other candidates. Following the 5 steps above, you can create an online strategy to attract and connect with potential employers. Rather than simply stating you’re interested in a topic, you’re showing employers you’re interested and knowledgeable about the topic! Actions speak louder than words, don’t they? This pull strategy has worked for me, and it can work for you too!
Best of luck! 🙂